Vision Express is one of the UK’s leading opticians and retailers for spectacles, contact lenses and sunglasses. It has 390 stores throughout the United Kingdom, Jersey and the Republic of Ireland. Our brief was to design and build a Digital E-learning platform. This was to incorporate learning engagement concepts, an interactive game, and the clear translation of often complex data into easily understandable and engaging infographics.
Within the Digital E-learning platform, the Style Training module focuses on communicating fashion and style. This also encompasses knowledge about the latest trends and contemporary styling. The module is designed to assist sales staff in nurturing and advising customers on making more suitable eye wear choices. The purpose is to inspire retail associates to complete their personalised and individualised learning experience.
To ensure on-brand consistency, we blended existing Vision Express brand values with the key training messages. This involved delivering tools to engage learners and meet the training objectives. To inspire staff on their training journey, we created a friendly platform with engaging images, complex data translated into infographics, video, humour, animation, interactive games and inspirational quotations. The look and feel was kept clean and simple throughout. This ensured the key messages could be communicated with clarity, and without barriers to understanding.
“Our new e-learning tool translates complex information and key messages in a contemporary engaging way and has raised the profile of e-learning. Our training information is now conveyed with clarity and inspires. Consequently this engages our staff to learn.”
Operations Training Manager – Vision Express
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