white graphic glasses shapes illustrations creativity for Vision Express E-Learning Platform

E-Learning Platform for Vision Express Style Module

The Client

Vision Express is one of the UK’s leading opticians and retailers for spectacles, contact lenses and sunglasses. It has 390 stores throughout the United Kingdom, Jersey and the Republic of Ireland. Our brief was to design and build a Digital E-learning platform. This was to incorporate learning engagement concepts, an interactive game, and the clear translation of often complex data into easily understandable and engaging infographics.

The Approach

Within the Digital E-learning platform, the Style Training module focuses on communicating fashion and style. This also encompasses knowledge about the latest trends and contemporary styling. The module is designed to assist sales staff in nurturing and advising customers on making more suitable eye wear choices. The purpose is to inspire retail associates to complete their personalised and individualised learning experience.

To ensure on-brand consistency, we blended existing Vision Express brand values with the key training messages. This involved delivering tools to engage learners and meet the training objectives. To inspire staff on their training journey, we created a friendly platform with engaging images, complex data translated into infographics, video, humour, animation, interactive games and inspirational quotations. The look and feel was kept clean and simple throughout. This ensured the key messages could be communicated with clarity, and without barriers to understanding.

design view on Imac for style module Gemma Sheppard e-learning platform created for Vision Express creative work
design view on Imac for style module eye colour e-learning platform created for Vision Express creative work
design view on Imac for style face game module e-learning platform created for Vision Express creative work
illustrations of various shapes of glasses created for Vision Express creative work E-Learning Platform
design view on Imac for style module Lavers Law e-learning platform created for Vision Express creative work
design view on Imac for style module e-learning platform created for Vision Express creative work
design view on Imac for style module clothes e-learning platform created for Vision Express creative work

The Result

“Our new e-learning tool translates complex information and key messages in a contemporary engaging way and has raised the profile of e-learning. Our training information is now conveyed with clarity and inspires. Consequently this engages our staff to learn.”

Kath Truman
Operations Training Manager – Vision Express

Branding Win Hearts & Minds View Project

Ready for the journey?

If you’d like to work with a full service marketing agency with an ever growing reputation for ground-breaking creativity, we’d love to work with you. Let’s start with a coffee and a chat.

0115 7523869 | hello@inbetweencreative.co.uk

 

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