The Client
Win Hearts and Minds is a social media content creation company based in the East Midlands. The business has a particular focus on creating engaging content and building lasting relationships for a wide range of clients primarily on Instagram, but also for LinkedIn and Facebook.
The Approach
The identity is anchored by a bespoke, hand-drawn ampersand icon that bridges the duality within the name while artfully echoing a human silhouette. This custom emblem introduces a personal, human-centric element designed to stand out immediately on digital feeds.
The colour strategy mirrors the digital architecture of an original social media platform for engagement. A vibrant blue circle represents logic and the mind utilising Facebook’s exact brand blue tone while a red heart symbolises passion and emotion, connecting the brand’s psychological pillars directly to real-world user interactions.
Typography completes the design with a clean, direct approach using the geometric Noir typeface for the company name, “Win Hearts and Minds.” Paired with the custom ampersand icon, this crisp lettering ensures instant readability on mobile screens while perfectly balancing logical and emotional triggers.
The Result
“Our new brand has gained us many client hearts as well as strong social media audience followers. The demand for social media content continues to grow and we are delighted our brand stands out from the crowd”.
Ella Wight
Founder – Win Hearts & Minds
Ready for the journey?
If you’d like to work with a full service marketing agency with an ever growing reputation for ground-breaking creativity, we’d love to work with you. Let’s start with a coffee and a chat.
0115 7523869 | hello@inbetweencreative.co.uk
