illuminate exhibition bold pink invitations creative work visual identity

Visual Identity and Promotion for the Projector Illuminate Exhibition

The Client

Illuminate is a celebration exhibition and event showcasing Nottingham’s creative diverse talent. Inbetween was approached by Projector at Broadway to create a visual identity for the Illuminate exhibition at Broadway Media Centre, Nottingham. Our brief was to create a visual identity and designs for the exhibition graphics, event promotion, wayfinding, swing tickets and invitation.

The Approach

Targeting a diverse creative audience, our design had to present the creative networking event as being both inspirational and enlightening. To do so, we ensured each single element combined to express illumination at their heart.

The overall event identity conveys brilliance. The star graphic device is a nod to creative talent, while the lightbulb represents the enlightenment of bright ideas. In turn, the font we selected reflects energy, inclusivity and creative collaboration. Finally, the unusual neon pink colour creates a sense of excitement and individuality. Throughout, the copy used in the messaging supports the dynamic and engaging nature of the exhibition and event.

edison pink light bulb with star filament created for illuminate visual identity creativity
seaside fairy lights white bulbs on a blue sky creative work visual identity
illuminate exhibition invitation creative work visual identity
illuminate exhibition bold pink invitation creative work visual identity
illuminate exhibition bold pink invitations creative work
illuminate exhibition bold pink invitations creative work
green lightbulbs illustration for illuminate exhibition creative work visual identity
pink lightbulbs illustration for illuminate exhibition creative work visual identity

The Result

“Used to great effect on event promotion, way finding and direct mail, the visual identity was paramount to the success of the Illuminate exhibition and event. Both in terms of footfall and engagement.”

Carrie Blake
Project Manager – Projector

London skyline with cranes construction concept created for Dewey Group creativity website design and marketing Website Design & Marketing Dewey Group View Project

Ready for the journey?

If you’d like to work with a full service marketing agency with an ever growing reputation for ground-breaking creativity, we’d love to work with you. Let’s start with a coffee and a chat.

0115 7523869 | hello@inbetweencreative.co.uk

 

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