Guaranteed sharper creative when you ask the right questions

By 06/12/2017Inspiration

Guaranteed sharper creative when you ask the right questions

 

Sharper Creative

Asking the right questions makes our clients think harder about their offering and what they’re looking for. The questions you ask leads to a clearer brief. Asking questions enables us to build the elements which lead to guaranteed sharper creative that always hits the nail on the head.

Challenge

Nobody likes a yes man. We certainly don’t. In fact, yes men are a bit of a bug bear of ours at Inbetween. First, we’re led by a woman. Second, I like to ask lots of questions. So instead of being a yes man, I’m more of a challenge-woman.

Clarity

So if you find your agency agreeing to everything you ask, ask yourself this: instead of saying yes, shouldn’t your agency be challenging at every stage to gain the clarity required to produce exceptional creative work? Yes, don’t you think?

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