Quality Assurance Policy…

We aim to provide our clients in all projects with products and services that meet and even exceed their expectations. We recognize this is what differentiates us from our competitors. This enables us to encourage and maintain the long-term relationships we have with our clients.

We have implemented our own Quality Management System that provides a framework for measuring and improving our performance.

Quality Management

Joanna Blaxill is responsible for quality standards within the company. Joanna ensures our values are embraced and adhered to within our working practices. Joanna is responsible for communicating our policy to suppliers, freelancers, sub contractors and any other person/persons involved with our agency. The effectiveness of our policy is monitored and reviewed annually.

Our Key Performance Indicators to monitor quality:

• Creativity

• Value for money

• Meeting project briefs

• Meeting project completion dates

• Accuracy

• Flexibility

Inbetween quality policy flows through all key stages of your project to encompass Briefing, Project Estimates, Potential Risks, Research & Development, Design, Design Development, Artwork Creation, Website Build, Print Management and Project Delivery.

We aim to gain ISO9001 and ISO 14001 accreditation by 2020.


We have a highly reliable back up system to ensure against loss of work. All electronic communications and data are backed up daily.


Complaints must be made in writing to Joanna Blaxill the Managing Director with details within 6 months of project completion. Complaints will be fully investigated.

Environmental Policy…

Inbetween is a multi-disciplinary creative communication agency based in Nottingham.

We are proud to be an environmentally conscious organisation, we are dedicated to the practice of sound environmental management by minimising the environmental impact of our activities, products and services. We aim to operate in compliance with all relevant environmental legislation and use environmental best practices where possible. We also endeavour to continually improve our environmental performance policy.

In all our activities we aspire to:

Provide sufficient resources to enable the effective implementation of this policy

Minimise our waste through waste reduction policies, recycle and re-use as much as possible

Embrace new and more efficient technologies to reduce energy consumption

Purchase products and services from third party suppliers that share similar environmental positioning goals as our own

Be localised and socially responsible, offer support and sponsorship for local organisations, agencies and not for profit projects in relation to environmental issues

Communicate this policy and its principles to stakeholders including partners, clients, suppliers and subcontractors to aid the implementation of our objectives and promote environmentally responsible purchasing

Provide suitable training to enable employees to deal with their specific areas of environmental control

Where possible we will use and recommend ethically sourced paper and vegetable inks to all customer and in-house printed products

Engage with suppliers, contractors and sub-contractors to ensure that they comply with this policy and other relevant standards when providing goods and services

Endeavour to minimise energy consumed through the course of our operations by instigating good energy awareness throughout the company including business travel and commuting

Establish targets to measure the continuous improvement in our environmental performance

Conduct a regular review of our environmental impacts, and performance towards achieving our environmental objectives and targets throughout Inbetween.


Inbetween is an equal opportunity employer.

Inbetween is committed to ensuring equal opportunities, fairness of treatment, dignity, work-life balance and the elimination of all forms of discrimination in the workplace for all staff and job applicants. The employer aims to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. Therefore the organisation has adopted this policy as a means of helping to achieve these aims.

It is Inbetween stated policy to treat all workers and job applicants equally and fairly irrespective of their sex, marital status, civil partnership status, trans-gender status, sexual orientation, race, colour, nationality, ethnic origin, national origin, culture, religion, age, or disability.

The principles of non-discrimination and equality of opportunity also apply to the way in which staff treat colleagues, visitors, clients, customers, suppliers and former staff members.


Recruitment and selection will be in accordance with objective, job-related criteria and the appointed applicant will be chosen on her/his merits and abilities. Inbetween will endeavour to ensure that employees responsible for staff recruitment and selection do not discriminate unfairly./

All reasonably practicable steps will be taken to ensure that problems relating to access or equipment do not debar disabled applicants from employment.

Human Resources Policies and Procedures

Guidance is given to staff on the implications of the equal opportunities policy and, in particular, to those involved in the management of other staff.

The interpretation and application of all conditions of employment are intended to ensure that they are consistent with equal opportunity principles. Policies and procedures are reviewed and updated as necessary to improve, amend or adapt current practices to promote equality of opportunity.

Inbetween is also committed to ensuring that no policy, procedure, provision, rule, requirement, condition or criterion will be imposed on any worker or job applicant without justification if it would be likely to put that person at a disadvantage on any of the above grounds.


Relevant data is collected to monitor the operation of this policy. Personal details provided by employees or applicants for jobs will be kept confidentially and will not be used for any other purpose.


It is recognised that harassment is a form of discrimination. Harassment is defined as any action that is found objectionable and offensive and threatens an employee’s job security or creates an intimidating working environment. Harassment is dealt with further in our Dignity At Work Policy. Any employee who experiences sexual, racial or any other kind of harassment is encouraged to use the grievance procedure described in above policy.

Organisational Responsibilities

Joanna Blaxill the Managing Director has overall responsibility for implementing and monitoring the effectiveness of this policy. Line managers are under a special obligation to promote equality of opportunity in their own areas of responsibility. All employees have a duty under the terms of this policy neither to discriminate unfairly against or harass colleagues or job applicants, nor to encourage other members of staff to do so. Unfair discrimination or harassment by an employee will result in disciplinary action, including summary dismissal, where appropriate.


Any applicant who feels that s/he has been unfairly discriminated against during the recruitment process is invited to write to Joanna Blaxill the Managing Director with details. Complaints will be fully investigated. This does not affect the right to complain to an Employment Tribunal in any way.

Data Protection Policy…


Inbetween needs to collect and use certain types of information about the Individuals or Service Users who come into contact with Inbetween in order to carry on our work. This personal information must be collected and dealt with appropriately whether is collected on paper, stored in a computer database, or recorded on other material and there are safeguards to ensure this under the Data Protection Act 1998.

Data Controller

Inbetween is the Data Controller under the Act, which means that it determines what purposes personal information held, will be used for. It is also responsible for notifying the Information Commissioner of the data it holds or is likely to hold, and the general purposes that this data will be used for.


Inbetween may share data with other agencies such as the local authority, funding bodies and other voluntary agencies.

The Individual/Service User will be made aware in most circumstances how and with whom their information will be shared. There are circumstances where the law allows Inbetween Ltd to disclose data (including sensitive data) without the data subject’s consent.

These are:

a Carrying out a legal duty or as authorised by the Secretary of State

b Protecting vital interests of a Individual/Service User or other person

c The Individual/Service User has already made the information public

d Conducting any legal proceedings, obtaining legal advice or defending any legal rights

e Monitoring for equal opportunities purposes – i.e. race, disability or religion

f Providing a confidential service where the Individual/Service User’s consent can not be obtained or where it is reasonable to proceed without consent: e.g. where we would wish to avoid forcing stressed or ill Individuals/Service Users to provide consent signatures.

Inbetween regards the lawful and correct treatment of personal information as very important to successful working, and to maintaining the confidence of those with whom we deal.

Inbetween intends to ensure that personal information is treated lawfully and correctly.

To this end, Inbetween will adhere to the Principles of Data Protection, as detailed in the Data Protection Act 1998.

Specifically, the Principles require that personal information:

a Shall be processed fairly and lawfully and, in particular, shall not be processed unless specific conditions are met,

b Shall be obtained only for one or more of the purposes specified in the Act, and shall not be processed in any manner incompatible with that purpose or those purposes,

c Shall be adequate, relevant and not excessive in relation to those purpose(s)

d Shall be accurate and, where necessary, kept up to date,

e Shall not be kept for longer than is necessary

f Shall be processed in accordance with the rights of data subjects under the Act,

g Shall be kept secure by the Data Controller who takes appropriate technical and other measures to prevent unauthorised or unlawful processing or acci dental loss or destruction of, or damage to, personal information,

h Shall not be transferred to a country or territory outside the European Economic Area unless that country or territory ensures an adequate level of protection for the rights and freedoms of Individuals/Service Users in relation to the processing of personal information.

Inbetween will, through appropriate management and strict application of criteria and controls:

a Observe fully conditions regarding the fair collection and use of information

b Meet its legal obligations to specify the purposes for which information is used

c Collect and process appropriate information, and only to the extent that it is needed to fulfill its operational needs or to comply with any legal requirements

d Ensure the quality of information used

e Ensure that the rights of people about whom information is held, can be fully exercised under the Act. These include:

• The right to be informed that processing is being undertaken,

• The right of access to one’s personal information

• The right to prevent processing in certain circumstances and

• The right to correct, rectify, block or erase information which is regarded as wrong information

f Take appropriate technical and organisational security measures to safeguard personal information

g Ensure that personal information is not transferred abroad without suitable safeguards

h Treat people justly and fairly whatever their age, religion, disability, gender,sexual orientation or ethnicity when dealing with requests for information

i Set out clear procedures for responding to requests for information.

Data Collection

Informed consent is when

• An Individual/Service User clearly understands why their information is needed, who it will be shared with, the possible consequences of them agreeing or refusing the proposed use of the data

• And then gives their consent.

Inbetween will ensure that data is collected within the boundaries defined in this policy. This applies to data that is collected in person, or by completing a form.

When collecting data, Inbetween will ensure that the Individual/Service User:

a Clearly understands why the information is needed

b Understands what it will be used for and what the consequences are should the Individual/Service User decide not to give consent to processing

c As far as reasonably possible, grants explicit consent, either written or verbal f or data to be processed

d Is, as far as reasonably practicable, competent enough to give consent and has given so freely without any duress

e Has received sufficient information on why their data is needed and how it will be used.

Data Storage

Information and records relating to service users will be stored securely and will only be accessible to authorised staff and volunteers.

Information will be stored for only as long as it is needed or required statute and will be disposed of appropriately.

It is Inbetween responsibility to ensure all personal and company data is non-recoverable from any computer system previously used within the organisation, which has been passed on/sold to a third party.

Data Access and Accuracy

All Individuals/Service Users have the right to access the information Inbetween holds about them. Inbetween will also take reasonable steps ensure that this information is kept up to date by asking data subjects whether there have been any changes.

In addition, Inbetween will ensure that:

• It has a Data Protection Officer with specific responsibility for ensuring compliance with Data Protection

• Everyone processing personal information understands that they are contractualy responsible for following good data protection practice

• Everyone processing personal information is appropriately trained to do so

• Everyone processing personal information is appropriately supervised

• Anybody wanting to make enquiries about handling personal information knows what to do

• It deals promptly and courteously with any enquiries about handling personal information

• It describes clearly how it handles personal information

• It will regularly review and audit the ways it hold, manage and use personal information

• It regularly assesses and evaluates its methods and performance in relation to handling personal information

• All staff are aware that a breach of the rules and procedures identified in this policy may lead to disciplinary action being taken against them.

This policy will be updated as necessary to reflect best practice in data management, security and control and to ensure compliance with any changes or amendments made to the Data Protection Act 1998.

Corporate Social Responsibility Policy…

We believe it is our responsibility and duty to ensure we meet the expectations of our clients, employees, suppliers, the community and the environment.

We recognise that our social, economic and environmental responsibilities are fundamental to our creative communications agency. We aim to demonstrate these responsibilities through our actions and within our corporate policies.

We aspire to :

• Minimise and improve our impact on the environment

• Offer our employees and associates clear and fairs terms of employment andprovide resources to enable their continual development

• Uphold the values of honesty, partnership and integrity in our client andbusiness relationships

• Encourage suppliers, freelancers and subcontractors to adopt responsiblebusiness policies and practices

• Aim to give our time, experience, assistance and compassion within our socialand business community wherever possible

• Keep ethical business practice at the heart of our brand.

Privacy Policy…

Protecting your personal details on our website

Inbetween Ltd (registered number 8364390), whose registered office is at 48 Castle Street, Saffron Walden, Essex, CB10 1BJ, knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes our privacy policy and forms part of our website terms and conditions (‘Website Terms’).

By accepting our Website Terms or by visiting www.inbetweencreative.co.uk (‘the Website’) you are accepting and consenting to the practices described in this Privacy Policy.

The Website is brought to you by Inbetween Ltd. Inbetween Ltd believes it is important to protect your Personal Data (as defined in the Data Protection Act 1998) and we are committed to giving you a personalised service that meets your needs in a way that also protects your privacy. This policy explains how we may collect Personal Data about you. It also explains some of the security measures we take to protect your Personal Data, and tells you certain things we will do and not do. You should read this policy in conjunction with the Website Terms.

When we first obtain Personal Data from you, or when you take a new service or product from us, we will give you the opportunity to tell us if you do or do not want to receive information from us about other services or products (as applicable). You can normally do this by ticking a box on an application form or contract. You may change your mind at any time by emailing us at the address below.

Some of the Personal Data we hold about you may be ‘sensitive personal data’ within the meaning of the Data Protection Act 1998, for example, information about your health or ethnic origin.

Collecting Information

We may collect Personal Data about you from a number of sources, including the following:

1.1. From you when you agree to take a service or product from us, in which case this may include your contact details, date of birth, how you will pay for the product or service and your bank details.

1.2. From you when you contact us with an enquiry or in response to a communication from us, in which case, this may tell us something about how you use our services.

1.3. From documents that are available to the public, such as the electoral register.

Using Your Personal Information

2.1. Personal Data about our customers is an important part of our business and we shall only use your Personal Data for the following purposes and shall not keep such Personal Data longer than is necessary to fulfil these purposes:

2.1.1. To help us to identify you when you contact us.

2.1.2. To help us to identify accounts, services and/or products which you could have from us or selected partners from time to time. We may do this by automatic means using a scoring system, which uses the Personal Data you have provided and/or any information we hold about you and Personal Data from third party agencies (including credit reference agencies).

2.1.3. To help us to administer and to contact you about improved administration of any accounts, services and products we have provided before, do provide now or will or may provide in the future.

2.1.4. To allow us to carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical and testing information.

2.1.5. To help to prevent and detect fraud or loss.

2.1.6. To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia messages) about products and services offered by us and selected partners unless you have previously asked us not to do so.

2.1.7. We may monitor and record communications with you (including phone conversations and emails) for quality assurance and compliance.

2.1.8. We may check your details with fraud prevention agencies. If you provide false or inaccurate information and we suspect fraud, we will record this.

2.2. We will not disclose your Personal Data to any third party except in accordance with this Privacy Policy.

2.3. We may allow other people and organisations to use Personal Data we hold about you in the following circumstances:

2.3.1. If we, or substantially all of our assets, are acquired or are in the process of being acquired by a third party, in which case Personal Data held by us, about our customers, will be one of the transferred assets.

2.3.2. If we have been legitimately asked to provide information for legal or regulatory purposes or as part of legal proceedings or prospective legal proceedings.

2.3.3. We employ companies and individuals to perform functions on our behalf and we may disclose your Personal Data to these parties for the purposes set out in clause 2.1 or, for example, for fulfilling orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links) and providing customer service. Those parties are bound by strict contractual provisions with us and only have access to Personal Data needed to perform their functions, and may not use it for other purposes. Further, they must process the Personal Data in accordance with this Privacy Policy and as permitted by the Data Protection Act 1998. From time to time, these other people and organisations to whom we may pass your Personal Data may be outside the European Economic Area. We will take all steps reasonably necessary to ensure that your Personal Data is treated securely and in accordance with this Privacy Policy and the Data Protection Act 1998.

2.4. Where you give us Personal Data on behalf of someone else, you confirm that you have provided them with the information set out in this Privacy Policy and that they have not objected to such use of their Personal Data.

2.5. In connection with any transaction which we enter into with you:

2.5.1. We, and other companies in our group, may carry out credit and fraud prevention checks with one or more licensed credit reference and fraud prevention agencies. We and they may keep a record of the search. Information held about you by these agencies may be linked to records relating to other people living at the same address with whom you are financially linked. These records will also be taken into account in credit and fraud prevention checks. Information from your application and payment details of your account will be recorded with one or more of these agencies and may be shared with other organisations to help make credit and insurance decisions about you and members of your household with whom you are financially linked and for debt collection and fraud prevention. This includes those who have moved house and who have missed payments.

2.5.2. If you provide false or inaccurate information to us and we suspect fraud, we will record this and may share it with other people and organisations. We, and other credit and insurance organisations, may also use technology to detect and prevent fraud.

2.5.3. If you need details of those credit agencies and fraud prevention agencies from which we obtain and with which we record information about you, please write to our Data Protection Manager at Inbetween Ltd, The Lace Factory, 63 Mansfield Road, Nottingham, NG1 3FN.

Protecting Information

We have strict security measures to protect Personal Data.

3.1. We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

3.2. We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

3.3. We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

3.4. It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.

The internet

4.1. If you communicate with us using the internet, we may occasionally email you about our services and products. When you first give us Personal Data through the Website, we will normally give you the opportunity to say whether you would prefer us not to contact you by email. You can also always send us an email (at the address set out below) at any time if you change your mind.

4.2. Please remember that communications over the internet, such as emails and webmails (messages sent through a website), are not secure unless they have been encrypted. Your communications may go through a number of countries before they are delivered – this is the nature of the internet. We cannot accept responsibility for any unauthorised access or loss of Personal Data that is beyond our control.


5.1. The Website may include third-party advertising and links to other websites. We do not provide any personally identifiable customer Personal Data to these advertisers or third-party websites.

5.2. These third-party websites and advertisers, or internet advertising companies working on their behalf, sometimes use technology to send (or ‘serve’) the advertisements that appear on the Website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about internet advertising companies (also called ‘ad networks’ or ‘network advertisers’), including information about how to opt-out of their information collection.

5.3. We exclude all liability for loss that you may incur when using these third party websites.

Further Information

6.1. If you would like any more information or you have any comments about our Privacy Policy, please either write to us at Data Protection Manager, Inbetween Ltd, The Lace Factory, 63 Mansfield Road, Nottingham, NG1 3FN, or email us at hello@inbetweencreative.co.uk.

6.2. We may amend this Privacy Policy from time to time without notice to you, in which case, we will publish the amended version on the Website. You confirm that we shall not be liable to you or any third party for any change to this Privacy Policy from time to time. It is your responsibility to check regularly to determine whether this Privacy Policy has changed.

6.3. You can ask us for a copy of this Privacy Policy and of any amended Privacy Policy by writing to the above address or by emailing us at hello@inbetweencreative.co.uk. This Privacy Policy applies to Personal Data we hold about individuals. It does not apply to information we hold about companies and other organisations.

6.4. If you would like access to the Personal Data that we hold about you, you can do this by emailing us at hello@inbetweencreative.co.uk or writing to us at the address noted above. There may be a nominal charge of £10 to cover administrative costs.

6.5. We aim to keep the Personal Data we hold about you accurate and up to date. If you tell us that we are holding any inaccurate Personal Data about you, we will delete it or correct it promptly. Please email us at hello@inbetweencreative.co.uk or write to us at the address above to update your Personal Data.