Quality Assurance Policy…

We aim to provide our clients in all projects with products and services that meet and even exceed their expectations. We recognize this is what differentiates us from our competitors. This enables us to encourage and maintain the long-term relationships we have with our clients.

We have implemented our own Quality Management System that provides a framework for measuring and improving our performance.

Quality Management

Joanna Blaxill is responsible for quality standards within the company. Joanna ensures our values are embraced and adhered to within our working practices. Joanna is responsible for communicating our policy to suppliers, freelancers, sub contractors and any other person/persons involved with our agency. The effectiveness of our policy is monitored and reviewed annually.

Our Key Performance Indicators to monitor quality:

• Creativity

• Value for money

• Meeting project briefs

• Meeting project completion dates

• Accuracy

• Flexibility

Inbetween quality policy flows through all key stages of your project to encompass Briefing, Project Estimates, Potential Risks, Research & Development, Design, Design Development, Artwork Creation, Website Build, Print Management and Project Delivery.

We aim to gain ISO9001 and ISO 14001 accreditation by 2020.


We have a highly reliable back up system to ensure against loss of work. All electronic communications and data are backed up daily.


Complaints must be made in writing to Joanna Blaxill the Managing Director with details within 6 months of project completion. Complaints will be fully investigated.

Environmental Policy…

Inbetween is a multi-disciplinary creative communication agency based in Nottingham.

We are proud to be an environmentally conscious organisation, we are dedicated to the practice of sound environmental management by minimising the environmental impact of our activities, products and services. We aim to operate in compliance with all relevant environmental legislation and use environmental best practices where possible. We also endeavour to continually improve our environmental performance policy.

In all our activities we aspire to:

Provide sufficient resources to enable the effective implementation of this policy

Minimise our waste through waste reduction policies, recycle and re-use as much as possible

Embrace new and more efficient technologies to reduce energy consumption

Purchase products and services from third party suppliers that share similar environmental positioning goals as our own

Be localised and socially responsible, offer support and sponsorship for local organisations, agencies and not for profit projects in relation to environmental issues

Communicate this policy and its principles to stakeholders including partners, clients, suppliers and subcontractors to aid the implementation of our objectives and promote environmentally responsible purchasing

Provide suitable training to enable employees to deal with their specific areas of environmental control

Where possible we will use and recommend ethically sourced paper and vegetable inks to all customer and in-house printed products

Engage with suppliers, contractors and sub-contractors to ensure that they comply with this policy and other relevant standards when providing goods and services

Endeavour to minimise energy consumed through the course of our operations by instigating good energy awareness throughout the company including business travel and commuting

Establish targets to measure the continuous improvement in our environmental performance

Conduct a regular review of our environmental impacts, and performance towards achieving our environmental objectives and targets throughout Inbetween.


Inbetween is an equal opportunity employer.

Inbetween is committed to ensuring equal opportunities, fairness of treatment, dignity, work-life balance and the elimination of all forms of discrimination in the workplace for all staff and job applicants. The employer aims to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. Therefore the organisation has adopted this policy as a means of helping to achieve these aims.

It is Inbetween stated policy to treat all workers and job applicants equally and fairly irrespective of their sex, marital status, civil partnership status, trans-gender status, sexual orientation, race, colour, nationality, ethnic origin, national origin, culture, religion, age, or disability.

The principles of non-discrimination and equality of opportunity also apply to the way in which staff treat colleagues, visitors, clients, customers, suppliers and former staff members.


Recruitment and selection will be in accordance with objective, job-related criteria and the appointed applicant will be chosen on her/his merits and abilities. Inbetween will endeavour to ensure that employees responsible for staff recruitment and selection do not discriminate unfairly./

All reasonably practicable steps will be taken to ensure that problems relating to access or equipment do not debar disabled applicants from employment.

Human Resources Policies and Procedures

Guidance is given to staff on the implications of the equal opportunities policy and, in particular, to those involved in the management of other staff.

The interpretation and application of all conditions of employment are intended to ensure that they are consistent with equal opportunity principles. Policies and procedures are reviewed and updated as necessary to improve, amend or adapt current practices to promote equality of opportunity.

Inbetween is also committed to ensuring that no policy, procedure, provision, rule, requirement, condition or criterion will be imposed on any worker or job applicant without justification if it would be likely to put that person at a disadvantage on any of the above grounds.


Relevant data is collected to monitor the operation of this policy. Personal details provided by employees or applicants for jobs will be kept confidentially and will not be used for any other purpose.


It is recognised that harassment is a form of discrimination. Harassment is defined as any action that is found objectionable and offensive and threatens an employee’s job security or creates an intimidating working environment. Harassment is dealt with further in our Dignity At Work Policy. Any employee who experiences sexual, racial or any other kind of harassment is encouraged to use the grievance procedure described in above policy.

Organisational Responsibilities

Joanna Blaxill the Managing Director has overall responsibility for implementing and monitoring the effectiveness of this policy. Line managers are under a special obligation to promote equality of opportunity in their own areas of responsibility. All employees have a duty under the terms of this policy neither to discriminate unfairly against or harass colleagues or job applicants, nor to encourage other members of staff to do so. Unfair discrimination or harassment by an employee will result in disciplinary action, including summary dismissal, where appropriate.


Any applicant who feels that s/he has been unfairly discriminated against during the recruitment process is invited to write to Joanna Blaxill the Managing Director with details. Complaints will be fully investigated. This does not affect the right to complain to an Employment Tribunal in any way.

Data Protection Policy…


Inbetween needs to collect and use certain types of information about the Individuals or Service Users who come into contact with Inbetween in order to carry on our work. This personal information must be collected and dealt with appropriately whether is collected on paper, stored in a computer database, or recorded on other material and there are safeguards to ensure this under the Data Protection Act 1998.

Data Controller

Inbetween is the Data Controller under the Act, which means that it determines what purposes personal information held, will be used for. It is also responsible for notifying the Information Commissioner of the data it holds or is likely to hold, and the general purposes that this data will be used for.


Inbetween may share data with other agencies such as the local authority, funding bodies and other voluntary agencies.

The Individual/Service User will be made aware in most circumstances how and with whom their information will be shared. There are circumstances where the law allows Inbetween Ltd to disclose data (including sensitive data) without the data subject’s consent.

These are:

a Carrying out a legal duty or as authorised by the Secretary of State

b Protecting vital interests of a Individual/Service User or other person

c The Individual/Service User has already made the information public

d Conducting any legal proceedings, obtaining legal advice or defending any legal rights

e Monitoring for equal opportunities purposes – i.e. race, disability or religion

f Providing a confidential service where the Individual/Service User’s consent can not be obtained or where it is reasonable to proceed without consent: e.g. where we would wish to avoid forcing stressed or ill Individuals/Service Users to provide consent signatures.

Inbetween regards the lawful and correct treatment of personal information as very important to successful working, and to maintaining the confidence of those with whom we deal.

Inbetween intends to ensure that personal information is treated lawfully and correctly.

To this end, Inbetween will adhere to the Principles of Data Protection, as detailed in the Data Protection Act 1998.

Specifically, the Principles require that personal information:

a Shall be processed fairly and lawfully and, in particular, shall not be processed unless specific conditions are met,

b Shall be obtained only for one or more of the purposes specified in the Act, and shall not be processed in any manner incompatible with that purpose or those purposes,

c Shall be adequate, relevant and not excessive in relation to those purpose(s)

d Shall be accurate and, where necessary, kept up to date,

e Shall not be kept for longer than is necessary

f Shall be processed in accordance with the rights of data subjects under the Act,

g Shall be kept secure by the Data Controller who takes appropriate technical and other measures to prevent unauthorised or unlawful processing or acci dental loss or destruction of, or damage to, personal information,

h Shall not be transferred to a country or territory outside the European Economic Area unless that country or territory ensures an adequate level of protection for the rights and freedoms of Individuals/Service Users in relation to the processing of personal information.

Inbetween will, through appropriate management and strict application of criteria and controls:

a Observe fully conditions regarding the fair collection and use of information

b Meet its legal obligations to specify the purposes for which information is used

c Collect and process appropriate information, and only to the extent that it is needed to fulfill its operational needs or to comply with any legal requirements

d Ensure the quality of information used

e Ensure that the rights of people about whom information is held, can be fully exercised under the Act. These include:

• The right to be informed that processing is being undertaken,

• The right of access to one’s personal information

• The right to prevent processing in certain circumstances and

• The right to correct, rectify, block or erase information which is regarded as wrong information

f Take appropriate technical and organisational security measures to safeguard personal information

g Ensure that personal information is not transferred abroad without suitable safeguards

h Treat people justly and fairly whatever their age, religion, disability, gender,sexual orientation or ethnicity when dealing with requests for information

i Set out clear procedures for responding to requests for information.

Data Collection

Informed consent is when

• An Individual/Service User clearly understands why their information is needed, who it will be shared with, the possible consequences of them agreeing or refusing the proposed use of the data

• And then gives their consent.

Inbetween will ensure that data is collected within the boundaries defined in this policy. This applies to data that is collected in person, or by completing a form.

When collecting data, Inbetween will ensure that the Individual/Service User:

a Clearly understands why the information is needed

b Understands what it will be used for and what the consequences are should the Individual/Service User decide not to give consent to processing

c As far as reasonably possible, grants explicit consent, either written or verbal f or data to be processed

d Is, as far as reasonably practicable, competent enough to give consent and has given so freely without any duress

e Has received sufficient information on why their data is needed and how it will be used.

Data Storage

Information and records relating to service users will be stored securely and will only be accessible to authorised staff and volunteers.

Information will be stored for only as long as it is needed or required statute and will be disposed of appropriately.

It is Inbetween responsibility to ensure all personal and company data is non-recoverable from any computer system previously used within the organisation, which has been passed on/sold to a third party.

Data Access and Accuracy

All Individuals/Service Users have the right to access the information Inbetween holds about them. Inbetween will also take reasonable steps ensure that this information is kept up to date by asking data subjects whether there have been any changes.

In addition, Inbetween will ensure that:

• It has a Data Protection Officer with specific responsibility for ensuring compliance with Data Protection

• Everyone processing personal information understands that they are contractualy responsible for following good data protection practice

• Everyone processing personal information is appropriately trained to do so

• Everyone processing personal information is appropriately supervised

• Anybody wanting to make enquiries about handling personal information knows what to do

• It deals promptly and courteously with any enquiries about handling personal information

• It describes clearly how it handles personal information

• It will regularly review and audit the ways it hold, manage and use personal information

• It regularly assesses and evaluates its methods and performance in relation to handling personal information

• All staff are aware that a breach of the rules and procedures identified in this policy may lead to disciplinary action being taken against them.

This policy will be updated as necessary to reflect best practice in data management, security and control and to ensure compliance with any changes or amendments made to the Data Protection Act 1998.

Corporate Social Responsibility Policy…

We believe it is our responsibility and duty to ensure we meet the expectations of our clients, employees, suppliers, the community and the environment.

We recognise that our social, economic and environmental responsibilities are fundamental to our creative communications agency. We aim to demonstrate these responsibilities through our actions and within our corporate policies.

We aspire to :

• Minimise and improve our impact on the environment

• Offer our employees and associates clear and fairs terms of employment andprovide resources to enable their continual development

• Uphold the values of honesty, partnership and integrity in our client andbusiness relationships

• Encourage suppliers, freelancers and subcontractors to adopt responsiblebusiness policies and practices

• Aim to give our time, experience, assistance and compassion within our socialand business community wherever possible

• Keep ethical business practice at the heart of our brand.

Privacy Policy and Notice…

Protecting your privacy and confidentiality

We want to protect your privacy and confidentiality. We understand that all users of our web site are quite rightly concerned to know that their data is being used lawfully. We take our responsibilities under GDPR, very seriously and we want to comply with the spirit and the letter of the guidance provided by the Information Commissioners Office

You can find information about ICO at their website
We regret that if there are one or more points below with which you are not happy, your only recourse is to leave our web site immediately.
We do not share, or sell, or disclose to a third party, any personally identifiable information collected at this site.

The law requires us to determine how we process different categories of your personal information, and to notify you of the basis for each category.

If a basis on which we process your personal information is no longer relevant, then we shall immediately stop processing your data.

1. Information we process because we have a contractual obligation with you
When you buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.

In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.
We may use it in order to:

1.1. verify your identity for security purposes

1.2. sell products to you

1.3. provide you with our services

1.4. provide you with suggestions and advice on products, services and how to obtain the most from using our website

We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract. We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

Information we process with your consent

2. Where there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including our products and services, you provide your consent to us to process information that may be personal information.

Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.
Sometimes you might give your consent implicitly, such as when you send us a message by e-mail to which you would reasonably expect us to reply.

Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally.

We continue to process your information on this basis until you withdraw your consent, or it can be reasonably assumed that your consent no longer exists.

You may withdraw your consent at any time by instructing us at hello@inbetweencreative.co.uk

Information we process because we have a legal obligation

3. We are subject to the law like everyone else. Sometimes, we must process your information in order to comply with a statutory obligation. This can include your personal information.

Website usage information

4. We may use software embedded in our website (such as JavaScript) to collect information about pages you view and how you have reached them, what you do when you visit a page, the length of time you remain on the page, and how we perform in providing content to you. We do not associate such information with an identifiable person.


5.Cookies are small text files that are placed on your computer’s hard drive through your web browser when you visit any web site. They are widely used to make web sites work, or work more efficiently, as well as to provide information to the owners of the site.

Like all other users of cookies, we may request the return of information from your computer when your browser requests a web page from our server. Cookies enable our web server to identify you to us, and to track your actions and the pages you visit while you use our website. The cookies we use may last for a single visit to our site (they are deleted from your computer when you close your browser), or may remain on your computer until you delete them or until a defined period has passed.

Although your browser software enables you to disable cookies, we recommend that you allow the use of cookies to take advantage of the features of our website that rely on their use. If you prevent their use, you will not be able to use all the functionality of our website.

Here are the ways we use cookies:
to record whether you have accepted the use of cookies on our web site. This is solely to comply with the law. If you have chosen not to accept cookies, we will not use cookies for your visit, but unfortunately, our site will not work well for you.

• to allow essential parts of our web site to operate for you.

• to operate our content management system.

• to operate the online notification form – the form that you use to contact us for any reason. This cookie is set on your arrival at our web site and deleted when you close your browser.

• to enhance security on our contact form. It is set for use only through the contact form. This cookie is deleted when you close your browser.

• to collect information about how visitors use our site. We use the information to improve your experience of our site and enable us to increase sales. This cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited.

• to store your personal information so that you do not have to provide it afresh when you visit the site next time.

• to enable you to watch videos we have placed on YouTube. YouTube will not store personally identifiable cookie information when you use YouTube’s privacy-enhanced mode.


6. When we receive a complaint, we record all the information you have given to us. We use that information to resolve your complaint. If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint.
We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify anyone.

Use of website by children

7. We do not market to children, nor do we sell products or services for purchase by children. If you are under 18, you may use our site only with consent from a parent or guardian.

Disclosure to Government and their agencies

8. We may be required to give information to legal authorities if they request, or if they have the proper authorisation.

Retention and Review

9. Retention and Review or update or remove personally identifiable information. We keep your personal data only for as long as required by us to provide the services you have requested, comply with the law or to support a claim in court. You may review or update the information that we hold about you, or if you wish, request the removal of any information about you from our website.

To do this please contact us at:
48 Castle Street, Saffron Walden, Essex, CB10 1BJ

If you have any question regarding this privacy policy and notice, please contact us.