The Client
Poppylicious is a new coffee shop and café situated on Poppyfields Retail Park, also a client of Inbetween. We were approached to name and create branding for the coffee shop and bistro.
The Approach
A stylised poppy flower acts as the primary brandmark. The poppy anchors the brand’s identity to its unique local story. This deliberate choice creates immediate continuity and a strong visual link with its location at the Poppyfields Retail Park. By celebrating its physical home in the logo itself, the design establishes instant familiarity and a sense of community belonging for passing visitors and local regulars alike.
We selected Sant Elia Script Bold for its crisp, welcoming letterforms. We subtly refined the font to ensure a flawless, custom flow, capturing a deep sense of human warmth and personal connection. This specific script masterfully evokes a feeling of nostalgic comfort with a modern edge, reminiscent of a classic, artisanal bakery while remaining vibrant and contemporary. The thick, confident weight of the bold letters makes the audience feel instantly welcomed and grounded, while the fluid curves introduce a cheerful, uplifting energy.
Ultimately, this hand-crafted typographic style creates an appetising, artisanal aesthetic that perfectly complements the friendly atmosphere and rich, home-cooked flavours of the food and fresh coffee served in the cafe.
The Result
“A happy retro feel. A splash of verve. A strong and welcoming identity for Popplicious. We are delighted.”
Katie Powley
Director – Poppylicious
Ready for the journey?
If you’d like to work with a full service marketing agency with an ever growing reputation for ground-breaking creativity, we’d love to work with you. Let’s start with a coffee and a chat.
0115 7523869 | hello@inbetweencreative.co.uk
