Engagement marketing to get your ducks all in a row
GDPR is coming. Here’s how to keep your email, phone and engagement marketing afloat…
Have you heard about GDPR? GDPR (General Data Protection Regulation) becomes law on 25 May 2018. This will affect how you deliver engagement marketing. It will fundamentally affect how you use email, phone calls and text to market your products and services. It gives more power to people by providing the right to complain if they have not given consent to receive these marketing communications. Fines will be issued to companies who do not follow the regulation.
So here’s the good news
We’ve got GDPR covered for you. We have a programme of engagement marketing email campaigns designed to gain and maintain consent for your ongoing email, phone and text communications. It means you can stay on the right side of the law by meeting required standards, without compromising the effectiveness of your marketing.
We are happy to talk you through our programme over a coffee. You can request a call back, email me or call us now on 0115 7523869. All companies must be GDPR compliant by 25 May 2018. The time for you to act is now.
UK Information Commissioner
“If your organisation can’t demonstrate that good data protection is a cornerstone of your business policy and practices, you’re leaving your organisation open to enforcement action that can damage both public reputation and bank balance. But there’s a carrot here as well as a stick: get data protection right, and you can see a real business benefit.”
Elizabeth Denham, UK Information Commissioner