The Client
Sassy Blooms is an award-winning premier provider of bespoke floral creations based in Leicestershire. It creates wide range of stunning seasonal British floral displays for weddings, celebrations and corporate events across the East Midlands and beyond. Our brief was to create a fresh brand identity, design a new website and complete packaging for Sassy Bloom’s floral designs.
The Approach
Our visual identity is a deliberate study in contrasts, designed to reflect the heart of bespoke floral philosophy. By pairing confident, hand-drawn typography with a delicately illustrated organic soft pink flower, the logo communicates warmth and expertise in a friendly yet empowering way. Layering striking typography over a soft, organic emblem captures the duality of the craft, the delicate & organic (The Nature) combined with the bold & intentional (The Artistry).
The Typography is expressive lettering. Its bold, fluid weight establishes an artistic perspective and signals the personal touch, human expertise, and uncompromising craftsmanship behind every arrangement.
The Illustration of a soft pink botanical backdrop features fluid, imperfect lines that mimic the genuine unpredictability of nature. This choice anchors the brand in gentle, romantic warmth, offering a sense of welcoming approachability. Layering striking typography over a soft, organic emblem captures the duality of our the craft.
The Result
“Every time Inbetween create something new for us, the response always begins with ‘wow, love it!’. Our new logo and packaging reflect us completely. The level of detail, creativity, commitment and professionalism shown to Sassy Blooms has been outstanding. “
Emma Naing
Founder – Sassy Blooms
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Ready for the journey?
If you’d like to work with a full service marketing agency with an ever growing reputation for ground-breaking creativity, we’d love to work with you. Let’s start with a coffee and a chat.
0115 7523869 | hello@inbetweencreative.co.uk
