Sherlock is an intelligence search engine. Powered by intelligence the search engine aims to create a global competitive advantage for businesses. Our brief was Naming and to create a Logo and Brand.
We created a brand that takes inspiration from the fictional character Sherlock Holmes who was as an inquiry agent and well known for logical reasoning. Rather like Sherlock this search engine will uncover valuable information to provide valuable answers to the questions you need to know.
Inbetween has created a logo for Sherlock offering something unique and modern to represent Intelligence, Wisdom, Searching for Answers.
Filson font is utilised for the typographic element of the logo. Filson font is elegant and the design has much more personality than typical geometrics.
We have utilised Filson font as it includes some playful features such as the curvy tail on the ‘k’ which creates a nod to Sherlock’s pipe. The Filson geometric font gives us the perfect rounded ‘o’. We have created a magnify glass icon with the character ‘o’ and this is used in place of the character ‘o’ to convey searching for something.
The colour Black is serious by nature and is utilised in the Sherlock logo to convey power and intellect. Black is prestigious and symbolizes authority, strength, and elegance. The colour black affects the mind increasing the sense of potential and possibilities.
The colour Purple is vibrant and represents meanings of creativity and wisdom. Purple stimulates the imagination and inspires high ideals. Inquisitive humans and philosophers are often attracted to purple as it represents the future. The vibrance of purple with black lightens and brightens the logo’s energy.