Creative outcomes: Brand Identity, Website design & build, Infographic creation, Business card design and Copywriting.
octopus is a global competitive intelligence agency. Our brief was to rebrand former Cast Intelligence to octopus and design & build a website. We created a friendly modern brand to reflect competitive intelligence services. We created an octopus to convey intelligence, complexity, mystery and insight.
We created an innovative new website using bold colourful images, infographics and copy. The website is designed conceptually to engage the octopus audience, consisting of business development & growth managers. The website is responsive to match the audience’s behaviour, environment and platform and incorporates social media and Google Analytics, enabling octopus to measure, interpret and act on data.
This clean design conveys a professional, humorous, friendly and quirky approach to intelligence services. The moving homepage slider rotates four images: masked child climbing a wall conveying see inside competitors’ worlds, bright life rings conveying minimising risk, a heron on a crocodile conveying threat and brand swatches under magnifier conveying brand intelligence.