Creative outcomes: Brand Identity, Website Design & Build, Stationery design, Infographic creation, Presentation folder design and Copywriting.
Dewey Group is one of the country’s leading providers of candidates to the ground and civil engineering industries in the UK and internationally. Our brief was to rebrand Dewey Solutions to Dewey Group, we created a friendly modern brand to reflect recruitment for the ground and civil engineering industries. We used a bold geometric font with excellent legibility to create a typographic logo. This uses a bold weight to echo geotechnical construction and a lighter weight to contrast the softer approach of recruitment. The inspiration for the powerful colour palette is taken from the bright high visibility clothing worn by the candidates representing Dewey Group whilst on ground and at civil engineering sites.
We created an innovative new website using bold images, infographics and copy. This is designed to engage the Dewey Group audience, consisting of blue and white collar workers. The website is responsive to match the audience’s behaviour, environment and platform and incorporates social media and Google Analytics, enabling Dewey to measure, interpret and act on data. We also built a Jobs Editor Platform incorporating CV Upload & Application.
This clean design conveys a professional, warm, friendly and quirky approach to recruitment, in line with the personality of the company directors. The moving homepage slider rotates four images: London under construction conveying ground and civil engineering, tower blocks conveying jobs at all levels, a yellow toy tipper truck conveying Dewey training, and international clocks conveying Dewey’s global presence and international opportunities.