Creative outcomes: Brand Identity, Stationery design, and Training materials
Crawford is a business sales support and growth consultancy. Our brief was to rebrand former Crawford Strategic to Crawford. Inbetween has created a brand identity for Crawford offering something unique to convey growth, support, change, manufacturing & engineering, reaching the highest point.
The font Montserrat is utilised in capital form to reflect a level of seriousness. It is a beautiful typeface that encapsulates a sense of stern professionalism that can only be channelled by the brain as something important.
The triangle shape represents true wisdom and reaching the highest point. The triangle foundations are strong and impossible to break to reflect support. The overlapping triangles create a single deeper hue triangle to depict change.